Spotify is committed to bringing audio content such as music and stories to more people in more ways–including the next generation of listeners. That’s why we decided to launch a fun standalone app designed with safety in mind specifically for kids and families.*
In this way, we match you with the person closest to the taste of music. By doing the song changing action on the device to which the Spotify account is connected, we enable you to open the music quickly without logging out from the makromusic whenever you want to listen to the same music with the person you match with in makromusic.
We sat down with Alex Norström, Spotify’s Chief Premium Business Officer, to learn a little more about the app.
1. Why create a Spotify Kids app now? What can users look forward to?
We know that families love listening together—whether it’s while driving in the car or cooking dinner together in the kitchen. But we also know that family members love to listen on their own too. That’s why we’re so excited to welcome the next generation of listeners—kids—into the Family Plan experience.
Kids consuming audio content, such as music and stories, isn’t a new phenomenon—in fact, they love it. But most audio experiences were built with adults in mind—meaning they’re not simple, easy, or fun for young kids to use.
Spotify Kids was born out of the desire to create a playground of sound just for kids—to build a place where younger kids can explore their favorite music and stories in a fun environment. The content is ad-free and hand-picked by a team of editors, and the experience is bursting with color. Our visuals help guide young minds through the app with simple navigation and scaled-back text. Before setting out to explore, each kid can also select a custom avatar and color theme to personalize their experience.
Spotify Kids is a composite of playlists, which makes it easy for kids to find music and stories from their favorite movies and TV shows or hit plays on a playlist to sing along to during their favorite activity—or their least favorite chore.
We’re thrilled to beta launch in Ireland and look forward to introducing Spotify Kids in all markets that have Premium Family in the coming months. As we evolve the app experience, we’ll roll out enhanced parental settings and controls for even more customization in an effort to give parents peace of mind.
2. How is the Spotify Kids app different from the original app? Any unique content?
Spotify Kids is a standalone app available exclusively for Premium Family subscribers and intended for kids ages 3+. The content within Kids is hand-picked by a team of editors, who have nearly 100 years of combined experience curating content for kids. They come from some of the most well-respected brands in this space, including Nickelodeon, Disney, Discovery Kids, and Universal Pictures, as well as Public Service in Sweden and BookBeat, which is a family- and kids-oriented audio streaming service.
Beyond the content, the entire Spotify Kids user experience looks and feels different from the Spotify app. And that’s intentional. It’s built for kids, with their specific cognitive skills in mind, and exudes a fun, familiar, playful, and bright atmosphere. This look and feel also varies by age group—for example, the artwork for younger kids is softer and character-based, while content for older kids is more realistic and detailed.
3. Why launch in beta? What are you hoping to learn?
Having a standalone app specifically for younger kids is a new space for Spotify, and we understand the sensitivities around content for children. We are being very deliberate in our launch approach. We’ve started with a beta launch in Ireland, knowing that this initial roll-out phase will yield many learnings from parents, caregivers and other experts as they begin to interact with the app.
As we evolve the Spotify Kids experience over time, we plan to enhance parental control features to allow for even more customization. We’ll also bring our audio expertise to the table with listening experiences that go beyond music—like more stories and audiobooks and eventually podcasts.
4. As you were building the app, did you tap any external resources? Say, consult with any parent organizations or conduct focus groups?
While launching this kids app is an exciting moment for Spotify, creating it was not a task we took lightly. We knew the importance of understanding parents’ needs and making sure they would have peace of mind about the content their kids are consuming.
Spotify has spent more than two years learning about this space, and we’ll continue to learn as people begin to interact with the app. We have gathered expert insight from a number of organizations, including the National Children’s Museum in Washington, D.C., and conducted our own studies with parents around the world and tapped into our Employee Resource Groups here at Spotify.
Spotify Kids is available starting today in Ireland. My spotify wont download songs to play offline windows 10. Ready to get started? Spotify Premium Family master account holders can simply download Kids from the App Store or Google Play, then sign in to their regular Spotify account. (If you’re new to Spotify, you’ll need to sign up for Premium Family before signing in to Spotify Kids.)
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For those outside of Ireland, Kids will be rolling out to all markets that currently have Premium Family. Be sure to check back here for more or check out spotify.com/ie/kids.
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*Update March 17, 2020: Spotify Kids has also rolled out in Argentina, Brazil, and Mexico.
Update February 11, 2020: Spotify Kids has also rolled out in the UK and Australia.
Update November 27, 2019: Spotify Kids has also rolled out in Denmark, Sweden, and New Zealand.
Update May 12, 2020: Spotify Kids has also rolled out in Germany and Japan.
A year ago, we unveiledSpotify Lite, a small, fast, and simplified version of our app. It was built from the ground up based on user feedback from around the world, and has allowed millions of listeners in areas with limited bandwidth and phone storage to enjoy audio wherever they are. And as our users globally have found, though the app is lite, it’s just as loud.
In the 12 months since launch, listeners around the world have enjoyed and discovered thousands of new artists and podcasts—while easily controlling their data and storage. But where have fans been streaming from Spotify Lite the most, and what have they been streaming?
https://cleverink629.weebly.com/blog/spotify-premium-free-iphone-2020. Since July 2019, we found that our listeners in Brazil have listened to the most music using Lite, out of all 37 markets with the app.* They’re followed by Mexico, India, Indonesia, and Argentina.
Even though some Lite users are on opposite sides of the world, they share some interesting listening patterns. For one, Mondays and Sundays are the top days for streaming, and lunch is the most common time to listen to music and podcasts.
Take a look at what they’re listening to:
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Top Podcasts
Indonesia clearly had a great year for podcasts, with the market’s PODKESMAS, Rintik Sedu, and Do You See What I See all in the top five of the most streamed.
Plus, with a new year comes new growth—or rather, a reduction. Although the app was already small—only 10 MB when it came out of beta in 2019--we’ve been able to reduce the Lite app download size by an additional 15%.** This saves even more space on listeners’ phones while offering more than 60 million tracks and 1.5 million podcasts, regardless of network connectivity, data plan, and whether or not they have the latest phone.
The Spotify Lite app can bedownloaded separately from the main Spotify app, and is available for both Free and Spotify Premium users. Use it alongside or independently from the main Spotify app on all Android phones running version 4.3 or higher.
*Brazil, Canada, Mexico, Argentina, Peru, Chile, Colombia, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay, Saudi Arabia, Egypt, Algeria, Lebanon, Morocco, Tunisia, Oman, Jordan, Bahrain, United Arab Emirates, Kuwait, Qatar, South Africa, Indonesia, Thailand, Philippines, Vietnam, Malaysia, India.
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**App download size can vary depending on phone types.
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